Selling signs online may offer some benefits over the traditional methods, after all the ultimate goal is finding more buyers isn’t it?
The signage industry has been around for a long time, and as long as there are things for people to advertise then it will never change. However the invention and development of technology has changed the way we shop for the things we need.
Businesses should respond to this evolution; technology has helped to increase profit by improving quality of product and services, speeding up the business model, and getting a global online presence.
Benefits of selling signs online
- Reduce the down time when you have no projects to work on from local businesses.
- An online presence helps you reach a wider audience thereby increasing sales.
- Sell more bulk items like yard signs, vinyl die-cuts, or wall plaques, which are simple to ship.
- Allowing customers to purchase from your website may be more convenient than calling or stopping by.
Selling online isn’t as easy as it sounds because it would require some sort of content management system to display your signs with pricing, and the ability to accept online payments.
Opening an online store
This is where e-commerce platform companies come in giving average users the ability to have their own online presence without needing to fork out thousands in development time building your own store.
A few e-commerce platforms available are:
- Shopify: Very popular choice among new shop owners.
- Woocommerce: Great for having a store along with your articles.
- Bigcommerce: Lower subscription price and still a good platform.
Having your own e-commerce site hosted with one of these companies will allow you to showcase your work to the outer public not in your city or neighborhood limits. But just owning an online store does not guarantee users will find you.
Advertising your signs
Some of the problems experienced by online stores is the lack of traffic. If your website is not generating traffic then you are not making any sales.
Getting users seeing your signs is just as important as having the website itself. Here’s some of the platforms available for paid searches on search engines:
- Google Ads: an advertising system where businesses who wants to advertise bid on some keywords so as to show their clickable ads to appear in Google’s search outcome.
- Bing Ads: an advertising system owned by the Microsoft Network. It is quite similar to the Google Ads. Once your bid is successful, your ads will be based on a pay per click model (PPC).
- Oauth Ads: a much cheaper PPC option due to its lower popularity but many users still search on Yahoo so don’t count them out.
These engines offer you a lot of features that can help you market your business. Ads have been found to be extremely useful for business. Things can become costly however because many users will land on your site but not actually buy anything leaving you with the bill.
Introducing Signtag
Signtag is an online marketplace that connects sign makers with sign buyers. As a seller you can open your own shop, post your sign projects, and make sales directly from the marketplace.
Buyers have the opportunity to post custom projects including their budget, offering sellers the option to submit proposals for projects they can do. You will receive notifications when your offer is accepted.
Think of the benefits of taking care of the three main parts of selling signs online, hosting an e-commerce site, advertising your signs, and covering the payment gateway.
Some of the benefits of using Signtag:
- Showcase your signs for sale with pricing and buy now options.
- No subscription fees, host your shop with as many signs as you want.
- Only make a payment when a sign is sold.
- Reach a broader market of users since they are driven to the marketplace directly.
- No need for advertising or maintenance costs of hosting your own site.
Give Signtag a try, you may just benefit from selling signs online, and making more money easier!
