A recent survey released by FedEx Office revealed that 68% of American consumers have purchased a product/service because the business sign caught their attention. Many people are often drawn to interesting and eye-catching business signs.
Your signage is one of the first things a potential customer will see. Therefore, you must select one that creates the right perception of your brand, product, and services in the mind of your customers.
Choosing the Right Business Sign
When it comes to selecting the best sign for your new business, there are various options in terms of materials, design, and size. Business Signage can be made from materials like fabric, wood, metal, and glass. Each of these materials has advantages and disadvantages.
More than two-thirds of consumers believe that a business’s signage is a reflection of the quality of its product or service.
FedEx Office Survey
Also, more than 52% of American consumers said they are less willing to enter a store with misspelled or poorly-made signs.
Let’s have a look at some of them:
- Printed Fabric or Banner: The cheapest option by far, they offer a quick and colorful alternative, but they require maintenance and are not durable compared to other materials.
- MDO Plywood: Commonly used with real estate signs, these are 1/2″ thick plywood with paint or vinyl lettering. They are subject to weather damage and may need to be replaced after 5-8 years.
- Vinyl on Glass: Long lasting, simple installation, commonly used for restaurants and cafes. If you are looking for low-cost signage and have plenty of glass, this may be a great option for you.
- Lighted Lettering: These signs are durable and weather-resistant, so you do not need to worry about changing them often. They are quite expensive but they are definitely worth the price. Laser signs are compatible with all business types and are cost effective.
- Monumental: Can be expensive depending on the material but they give your business a top-notch view. The con is that they are permanent and will incur extra charges to relocate. They are also not ideal for small business because they require a lot of space.
Metal signs known for its strength and rigidity is probably the most popular sign material and it’s our top-rated sign for businesses! It is becoming one of the more popular products in the sign industry and the investment in metal signs is worthwhile.
The cost of getting business signage varies from the type of material, size, design, and installation.
Where to Hang your Sign
Your business is a sure means of reaching your audience. The size of the sign is important when it comes to visibility. It should be at least eye level when standing, and at least 12 feet off the ground when driving.
A sign that will be placed at a road junction on a less busy street can be of a medium-size say around 4 feet, but a busier street or highway would require a much larger and attractive sign roughly 10-18 feet.
Make sure your signs are directed right at the audience. Therefore, before you install them, it is recommended that you wait and watch the direction most traffic comes from and angle it in that direction.
Where to Buy your Sign
It’s important to find a sign maker which does good work and has good reviews. Calling around your local sign companies asking for prices is one option, and another would be posting your job requirements online to a marketplace like the Signtag.
At the Signtag, you can post your project requirements, including your budget and location, then wait for sign makers to submit their best offers.
Once you have chosen your seller you can submit your payment into a secure holding state, and not release it until you are satisfied with your sign.
